Ricardo Willson


Visual Communicator from Ecuador. He completed his studies in Design and Visual Communication at the Santa Maria University in Ecuador and in Strategic Communication and Branding at Universidad Mayor in Chile. 

His Visual Communication approach puts the functional over the aesthetic, giving priority to the accuracy of the message in all his strategies.  Specialized in brand management and in the creation of corporate identity systems. 

His work has been recognized around the world, with publications in Latam-D, Colectivo Bicicleta, Macho Dominante, Awake, Sorry Zorrito, Cosas Visuales, Design Collector, Diseño en Ecuador, Package Inspiration, World Packaging Design and Packaging of the World.  He also has publications in the books Logobook and Logolounge in its tenth edition. 

In 2016 he represented Ecuador in the 'Cultural Industries Market of the South - Micsur'; and in 2017, he participated as a guest in the 'Poster Biennial Bolivia 2017', as a workshop performer and exhibitor.

Representative for Ecuador in the Ibero-American Design Biennial - BID 2018, in the "Graphic Design and Visual Communication" category. 

Actually living in Santiago - Chile, working as Design Leader at Pullpo.

His honesty, the message as a sincere key of communication, and he always respects the concept on all of his his projects
— http://www.machodominante.es/ricardo-willson-es-branding/


Festival internacional de diseño ‘Cromía’
1st. Edition:
Graphic Design category winner.
Cuenca – Ecuador, 2013

Exhibition: "Ecuadorian Brands"
Guayaquil – Ecuador, 2012

Exhibition:  "Los 100 de Cromía"
Ibarra – Ecuador, 2014

Exhibition: "Fuerza Ecuador - Carteles de esperanza para reconstruir nuestro país"
Guayaquil – Ecuador, 2016

Mercado de Industrias Culturales del Sur - MICSUR Representative delegate of Ecuador in Graphic Design.
Bogotá - Colombia, 2016

Logolounge Vol. 10
Selected logo

Exhibition: "Ecuador mega diverse design"
La Paz - Bolivia

Exhibition: "Equinox: Design from the middle of the World"
La Paz - Bolivia

Guest BiCeBé 2017 - Biennial of Poster Bolivia.
La Paz - Bolivia

Ibero-American Design Biennial.
Selected projects in representation of Ecuador. Category: Graphic Design and Visual Communication.
Madrid - Spain


Conferences / Conferencias.

IDEPRO - Instituto de desarrollo profesional
"Developing successful brands 2"

El Habitáculo
"Living from Graphic Design without die trying"

Universidad Santa María
”Living from Graphic Design in Guayaquil”



Branding: From the essential to the digital.
RW – Workshops / 2017

Functional and powerful brands.
BiCeBé 2017 - Biennial of Poster Bolivia.
La Paz - Bolivia