Bachelor in Design Management and Visual Communication.
Universidad Santa María, Guayaquil - Ecuador.
Post graduate degree in Branding and Strategic Communication.
Universidad Mayor, Santiago de Chile - Chile.
Completed his studies in Design and Visual Communication at Santa Maria University in Ecuador, and Branding and Strategic Communication at the Universidad Mayor in Chile. He currently runs Ricardo Willson / Visual Communication, a design studio located in Guayaquil – Ecuador, in addition to being active in the academic field as a professor, speaker and workshops instructor.
His approach on Visual Communication makes the functional over the aesthetic, giving full priority to the accuracy of the message in their strategies.
Specialized in brand management and creation of corporate identity systems, his work has been recognized around the world, with publications in Latam-D (Bolivia), Colectivo Bicicleta (Colombia), Macho Dominante (México), Awake (Ecuador), Insights (Ecuador) Sorry Zorrito (Costa Rica), Cosas Visuales (España), Design Collector (Rusia), Package Design (USA) and in the book “Logobook” of the Spanish publisher IndexBook.
Festival internacional de diseño ‘Cromía’
Graphic Design category winner.
Cuenca – Ecuador, 2013
Exhibition: "Ecuadorian Brands"
Guayaquil – Ecuador, 2012
Exhibition: "Los 100 de Cromía"
Ibarra – Ecuador, 2014
Exhibition: "Fuerza Ecuador - Carteles de esperanza para reconstruir nuestro país"
Guayaquil – Ecuador, 2016
Mercado de Industrias Culturales del Sur - MICSUR Representative delegate of Ecuador in Graphic Design.
Bogotá - Colombia, 2016
Conferences / Conferencias.
Foro-D, ideas de diseño.
"Brands are experiences"
Behance Reviews Guayaquil.
"Behance: A professional tool for designers"
InSights Magazine – Logoteca.
"Brands as experience elements for consumers"
IDEPRO - Instituto de desarrollo profesional
"Developing successful brands"
"Branding for cocoa based startups"
Behance Reviews Santa Elena
Branding for entrepreneurs.
RW – Workshops / 2015
Branding for digital ecosystems.
RW – Workshops / 2015
Branding in our digital era.
Bloxie School Ecuador / 2015
Branding for successful startups.
Bloxie School Ecuador / 2016